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December 19, 2017

Recently I have been testing local "Call Now" mobile ads with a legal client in South Carolina when I discovered a "hidden" metric that shows the true number of times "Call Now" was clicked. Before I would record the link click, video view or leads metric for results,...

June 2, 2017

Traditional PR focuses on media houses and publishers while digital PR focuses on backlinks, influencers and digital reach.

February 18, 2017

Helena Consulting spoke to a group of small business owners about the importance of planning their digital presence and promotion. We introduced some digital marketing best practices to prepare their websites for search engines.

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Top 5 SEO Benefits of Digital PR

June 2, 2017

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